GTM FOR AD TECH INNOVATOR
An ad tech start-up struggled to make the right connections inside media companies and ad agency holding companies to introduce new services, designed to dramatically improve workflow. Data ImpacX secured the connections, explored business challenges faced by the prospective clients, and rapidly "pivoted" the product to more effectively address the market need.
COURSE-CORRECTION FOR RECENT ACQUISITION
A Fortune 500 company made a strategic acquisition to enter the data and analytics space, but struggled to align internal resources with market demand. Data ImpacX course-corrected the product portfolio to focus on higher-demand optimization and audience services, reducing operational and R&D costs to better match revenue forecasts.
REVENUE GROWTH IN ADJACENT MARKET
An innovative market research provider faced a market leader in an adjacent market that was quickly entering its space. Data ImpacX designed a business and product strategy to secure and protect the current business that also enabled new revenue growth in the adjacent market.
MEASUREMENT EXPERTISE FOR VENDOR MANAGEMENT
A major media company struggled to keep pace with new expectations by their advertiser clients, managing deliverables internally and through new measurement vendor relationships. Data ImpacX used its expertise in data, analytics and software solutions to coach internal staff, improve the internal knowledgebase and use strategies to more effectively manage vendor performance.