GO-TO-MARKET AND MEASUREMENT STRATEGIES IN THE CHANGING MEDIA ECOSYSTEM
DATA ACTIVATION, MEASUREMENT & CONSUMER PANELS
Your clients are major brands, demanding more from their media investments, navigating advanced TV, Over-the-Top (OTT), addressable, digital and linear. We help you optimize, activate your data and use the right success metrics, with big data, first-party data, consumer panels and analytics, delivered with SAAS platforms and easy-to-use dashboards.
BREAKING THROUGH WITH INNOVATION
Our clients aspire to deliver innovation and new services to media companies, advertising agencies and brands, but face challenges speaking the language and breaking through. We help our clients build from key strengths, leverage core competencies and expand to adjacent markets so new revenue is profitable revenue.
The media industry is changing rapidly, with innovations in advertising, programming and performance measurement. Companies that bring innovation to the media marketplace face challenges addressing the market, communicating their benefits and targeting the right customers with their solutions.
Data ImpacX specializes in helping innovative companies, start-up organizations and teams within large companies introduce new capabilities using data, analytics and software to achieve customer and sales success in this rapidly changing marketplace.